Direct Response Fund Raising: Mastering New Trends for Results with CDROM by Michael Johnston, ISBN 0471380245
Nonprofits can boost donor and membership response rates with these exciting examples and tips guaranteed to reinvigorate direct mail campaigns
The success of a nonprofit direct mail program requires staying on top of recent trends in the field. These trends include appealing to aging baby boomers as well as tapping into powerful new databases, the Internet, CD-ROMs, diskettes, and videos. Dealing directly with new trends, this indispensable guide gives fundraisers, nonprofit managers, and volunteers an excellent understanding of how to plan bold and successful direct mail campaigns guaranteed to revitalize a fundraising program. Scores of examples reconnect readers with the latest in the medium. Features include: Real-life results related to response percentages, costs, and average dollar return CD-ROM with checklists to help organizations implement ideas and 30 fund-raising models searchable by theme, type, and subject matter
Michael Johnston (Toronto, Ontario) is President of Hewitt and Johnston Consultants, a full-service fundraising consulting firm. He has worked with a wide range of educational institutions and lectures on the Internet and in the nonprofit sector.
Jerry Baker's Supermarket Super Products!: 2,568 Super Solutions, Terrific Tips & Remarkable Recipes for Great Health, a Happy Home, and a Beautiful G
What do antacids, baby shampoo, and vodka have in common? They are all super powerful, money-saving solutions described in this home-improvement guide to solving common health, home, and garden problems with products found on any supermarket's shelves. Aside from their traditional usage, these and other well-known supermarket products have secret lives as health and beauty aids, household cleaners, stain removers, and bug killers. Readers will learn how to heal a headache with a lime, unclog a drain with antacids, remove grease stains with mayonnaise, and extinguish garden pests with vegetable oil, along with discovering the secret power of such supermarket staples as buttermilk, coffee, cucumbers, honey, oatmeal, tea, and wax paper. Conveniently organized by shopping item, from aluminum foil to vegetable oil, this book has aisle after aisle of supermarket shopping tips and includes features such as "Remarkable Recipes," "Trash to Treasure," and "Jerry's Fun Facts.
Jerry Baker's Supermarket Super Products!: 2,568 Super Solutions, Terrific Tips & Remarkable Recipes for Great Health, a Happy Home, and a Beautiful G 
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A Lap of the Globe: Behind the Wheel of a Vintage Mercedes in the World's Longest Auto Race
Phillip Young is the man generally given credit for starting the classic endurance rally concept. In 1997, Young and the Classic Rally Association created the Peking to Paris Motor Challenge. With the approach of the millennium, however, he took on an even more ambitious project?the Around the World in 80 Days Motor Challenge. This memoir recounts the author's adventures while competing in the Challenge from May to July 2000. Beginning with his search for a sponsor and his deliberations in choosing a 1959 Mercedes-Benz 220S, it follows him from his arrival in London through various countries including Italy, Greece, Former Russian Republics, China, Canada, the United States, Morocco, Spain and France. Clemens provides an up-close view of places most westerners never get to see and of the rigors of competition over varying terrain in an old car. Appendices contain information such as the daily route and schedule, the rally results, and a list of the U.S. Mercedes Team sponsors.
A Lap of the Globe: Behind the Wheel of a Vintage Mercedes in the World's Longest Auto Race
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Just Pray!: A Book of Poetic Prayers and Prayerful Poems
"Good morning, Lord." A simple beginning to the day with amazing results. What more does God ask of us than to be in a relationship with him? Prayer is the foundation of that relationship. This book grew out of intentional time set aside for God each day. The unique style is an eclectic mixture of rhyming and free verse, sometimes both within the same poem. Just Pray! reveals the deep faith and personal relationship will sense between the auhtor and her Lord. It becomes a profound witness to the possibility of the same relationship happening for the reader.
Just Pray!: A Book of Poetic Prayers and Prayerful Poems
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