The One to One Fieldbook: The Complete Toolkit for Implementing a 1to1 Marketing Program by Don Peppers, ISBN 038549369X
A practical guide to implementing the one-to-one marketing principles that Don Peppers and Martha Rogers have made famous throughout corporate America in their bestselling books The One to One Future and Enterprise One to One.
Every day, all around the world, managers worry about the declining loyalty of their customers. Customers are being wooed ever more feverishly by competitors offering better prices, better deals--a process that has dramatically accelerated with the growth of the Internet. As information about customers becomes more plentiful and detailed, and as customers themselves become more interactive with the companies they buy from, business success hinges increasingly on creating long-term, profitable, "one-to-one" customer relationships.
One-to-one marketing is nothing short of a revolution. Dell, Cisco, FedEx, Owens Corning, American Express, Amazon.com, Hewlett-Packard, and BellSouth, among others, have built their success on enhancing customer knowledge and interaction.
Yet managers and executives today find themselves wrestling with the issue of how to become a part of this revolution.
That's why one-to-one marketing pioneers Don Peppers, Martha Rogers, and Bob Dorf wrote this book.
The One to One Fieldbook is the first hands-on manual for implementing customer relationship management programs, featuring step-by-step guidance on how to initiate, evaluate, and upgrade one-to-one initiatives.
Among the topics covered in the book: how to determine whether you're ready to undertake a one-to-one program, how to evaluate what different customers are worth to your business, and how to customize your products or services. It includes chapters ongathering customer information, on how to measure results, on how to use the power of the World Wide Web--and much more. Each chapter features checklists of things to do, activities to enhance one-to-one skills, and questionnaires to evaluate your progress.
Keeping Employees Accountable for Results: Quick Tips for Busy Managers
Light on theory and heavy on practical application, Keeping Employees Accountable for Results gives time-pressed managers the proven, practical informative they need to help their people accomplish more.
Keeping Employees Accountable for Results: Quick Tips for Busy Managers 
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Jerry Baker's Supermarket Super Products!: 2,568 Super Solutions, Terrific Tips & Remarkable Recipes for Great Health, a Happy Home, and a Beautiful G
What do antacids, baby shampoo, and vodka have in common? They are all super powerful, money-saving solutions described in this home-improvement guide to solving common health, home, and garden problems with products found on any supermarket's shelves. Aside from their traditional usage, these and other well-known supermarket products have secret lives as health and beauty aids, household cleaners, stain removers, and bug killers. Readers will learn how to heal a headache with a lime, unclog a drain with antacids, remove grease stains with mayonnaise, and extinguish garden pests with vegetable oil, along with discovering the secret power of such supermarket staples as buttermilk, coffee, cucumbers, honey, oatmeal, tea, and wax paper. Conveniently organized by shopping item, from aluminum foil to vegetable oil, this book has aisle after aisle of supermarket shopping tips and includes features such as "Remarkable Recipes," "Trash to Treasure," and "Jerry's Fun Facts.
Jerry Baker's Supermarket Super Products!: 2,568 Super Solutions, Terrific Tips & Remarkable Recipes for Great Health, a Happy Home, and a Beautiful G
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The Analysis of Controlled Substances by Michael D. Cole, ISBN 0471492523
Presenting new developments in sampling and drug profiling, this book also provides practical information on how to carry out analysis, what the results mean and how they can be used as court evidence and for drugs intelligence purposes.
The Analysis of Controlled Substances by Michael D. Cole, ISBN 0471492523
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